LinkUP – Connecting PMs with mentors

This promotional video was used to drive subscriptions to a new mentee and mentor matching system. The intent was to profile available mentors and motivate PMs in need of a mentor to sign up and connect with the professionals mentioned in this video. The audience for this promo were vey niche but the program uptake was a huge success! Shortly after launch – all of the available mentors were paired with an eager mentee.

Author: Doug Nouwen

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